How can a male use makeup to be more attractive without looking like he's using makeup?

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You’re playing with fire here. Attractiveness in males is heavily oriented around masculinity, and it’s perceived virtually everywhere that makeup is not masculine. If someone notices that you are using it, then guaranteed you’ll lose their respect.

That said, it’s not like men never wear makeup. Everyone you see on television and in the movies is heavily made up for the camera. So if you’re dead set on doing this, look into film cosmetology.

There are also a few makeup tutorials for men you can find on YouTube.